Bellacor
Brand launch, positioning and campaign messaging for premium lighting and home furnishings brand built around curated design.
Bellacor set out to relaunch its brand with a refined identity designed to establish its place premium lighting and home furnishings retailers while introducing a more design-forward experience for consumers and the trade. I helped shape the brand positioning, messaging and launch campaign across digital, social and web, creating a cohesive voice that built awareness before launch and carried through evergreen and promotional campaigns. The result is a distinctive brand experience that elevates Bellacor's premium positioning while inspiring customers to discover beautifully curated living.
Created in partnership with Lamark Media