BASF

Global launch, creative direction and campaign development for BASF ECMS — establishing a newly carved-out business and its leadership in emissions solutions worldwide.

BASF created Environmental Catalyst and Metal Solutions (ECMS) as a new standalone business built on its global expertise in catalysts and precious metals. As creative lead, I helped shape the global launch and promotional campaign for internal and external audiences,

introducing the new organization while reinforcing the experience, capabilities and worldwide reach behind it.

The work extended from launch communications to an ongoing campaign positioning ECMS as a global leader in emissions solutions and the technologies helping drive a cleaner future.

Global Launch

Introducing ECMS to employees, customers and partners around the world as a newly carved-out BASF business.

Global Leadership

One in a series of campaign videos showcasing ECMS' expertise and worldwide leadership in emissions solutions.